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Listing Strategy

1004 Fieldstone Dr, Melbourne, Florida
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Your Goals

As your dedicated real estate professional,

I’m here to keep your move on track. Here are a few things I'd love to learn about your goals:
✔What do you want to change about where you live now?
✔What is your ideal timeline or deadline for moving?
✔Are there any hurdles or worries we can help alleviate?
✔Which aspects of the sale are most important to you?
✔What qualities do you value in a real estate agent?
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Home Sale Timeline

Let our experience be your easy guide to a smooth and profitable sales process

Pre-Listing

Schedule an appointment
Meet with agent
Discuss best strategy for selling
Formal listing presentation
Executed sales agreement
Property evaluation
Complete market analysis
Establish sales price

Listed & Active

Marketing campaign started
Matterport taken
Signs installed
Submitted to multiple listing service
Showing times selected
Flyers delivered
Social media campaign launched
E-mail campaigns started

Under Contract

Offer(s) received
Offer(s) negotiated
Offer accepted
Back-up offer(s) accepted
Inspections & disclosures completed
Appraisal completed
Contingencies removed
Property closes
Refer friends
★
Exceptional reviews that reflect a pattern of excellence with my past clients.

Raving Reviews

Lesley was so helpful and professional, she always was ready to answer my call’s and question, always on time, make me feel no rush, was a pleasure have her as my realtor
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Lesley was always available to talk and discuss questions I had with the process. She often agreed as a central point of contact between all the moving parts (mortgage company, title company, etc) and made my life easier. She was there from beginning to end and I appreciated that. Definitely recommend her
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Lesley and her team are outstanding. She helped us find and buy our first home in 2019, now in 2024 she helped us sell it too. Her knowledge of the market was such an asset to each process. The estimate she gave on our home’s value was spot on. The list price she suggested was perfect and we got exactly what we hoped for, with multiple offers. Overall, a wonderful selling experience on a home we will remember forever. She made it relatively quick and easy to buy and sell our home.
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If it were not for Lesley and her crew, I would not be a homeowner today. They took me and walked me through EVERYTHING, from the selection to the closing. Never felt like I was doing this on my own. They went above and beyond every expectation I had of what I should be doing. They did it all, they explained everything, sometimes twice with patience and knowledge. Best experience buying a home. If anyone of my friends are buying a house. They have to go to Lesley and her team. Only way to go.
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Lesley did an outstanding job helping us finding the right house and guiding us trough the process. I truly recomen her 100%; all questions were answered and a fast response all the time.Thank you Lesley.
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My second time using Lesley Byrd as my agent. Lesley and her team at Arium Real Estate, in my book, represent the best and the most experienced when it comes to buying and selling a property. My first and my most recent experience with Lesley's team was flawless. You want a realtor who is local and knowledgeable. You want a realtor who is straightforward and precise. You want a realtor whose realty teaches other realtors how to be a successful realtor. You want a realtor who is honest and transparent. When it comes time to market your property, you want a realtor whose reach is wide and far and is able to get your property sold or purchased within a short amount of time. You want all the info about the marketing and disposal of your property provided to you from the beginning to the end. When you are out of town and your property needs work to be done, you want a realtor that has the contacts and is available to assist. I recommend to visit Lesley's office to see for yourself how much support staff she has available to sell your house or to find your new home. Bottomline, if you intend to buy or to sell and you want a hassle free experience, I strongly recommend to avoid the "lone ranger" agent who just want to list your property and to go with best of breed in this business. Choose Arium Real Estate. My special thanks to Vonna.
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From the very beginning of our home search journey, Lesley has been wonderful! From getting to know exactly what we were looking for, all the way up until we finally closed on a home, she is super attentive, responsive, and tends to her clients every need and want. She’s extremely understanding in multiple aspects, and has been able to find solutions to all obstacles we have faced in this process. Thanks to Lesley, we are now in a beautiful home, within our initial budget. We recommend her a million times over!
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Lesley was steady and very helpful throughout the process of selling my home. I was selling from out of state which posed challenges for me and Lesley made it easier and continually helped in various ways throughout the whole process. They took the most beautiful pictures of the home too. I definitely recommend Lesley as your next realtor!
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Leslie has been the most attentive, available agent we have ever worked with. She listens and understands your wish list and honestly she figured out pretty quick what I was looking for vs what my husband was willing to settle for and found us several options. My husband and I are definitely opposites attract but Leslie managed that professionally and with heart! I really cannot say enough good about her. . I was 3 hours away and and at midnight might find a home that just hit the MLS and show made sure we got to see it within 12 hours . In today's market the competitive offers are difficult to navigate but Leslie was able to guide us and make sure we got the best deal possible in a highly competitive and limited inventory. Do yourself a favor and give her a chance. She is the definition of going above and beyond
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Review has been shortened using AI, click the review to read the full review.

Review has been shortened using AI.

Loyalty

This custom presentation that I’ve shared with you is an example of the care and effort I put into each of my best clients. I recognize that real estate transactions are one of the largest financial transactions of your life and it deserves careful consideration and wise planning. In light of this, you should feel strongly that mutual respect and understanding are key components of hiring me to help you accomplish real results starting right away.

Reviewing each other’s roles and responsibilities as we embark on the next steps together is how we can decide if we are ready to move forward together.
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Most Recent Seller Blogs

SELLER
Why You Should List Your Home at the Beginning of the Year
Listing your home at the beginning of the year can give you a competitive edge, get ahead of the market,...
Read the full article here:
www.ariumteam.com/blog/2026/1/7/why-you-should-list-your-home-at-the-beginning-of-the-year
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SELLER
Your Home Buyer Wants To Extend The Closing Date—What Now? [PART 2]
When selling a home, it’s not uncommon for your buyer to ask for more time before closing. This request...
Read the full article here:
www.ariumteam.com/blog/2025/11/25/your-home-buyer-wants-to-extend-the-closing-date-part-2
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SELLER
Your Home Buyer Wants To Extend The Closing Date—What Now? [PART 1]
When selling a home, it’s not uncommon for your buyer to ask for more time before closing. This request...
Read the full article here:
www.ariumteam.com/blog/2025/11/18/your-home-buyer-wants-to-extend-the-closing-date-what-now-part-1
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Marketing Plan

01

Events & Open Houses

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02

Digital / Online Campaigns

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03

Door Knocking, Flyers and Brochures

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04

Partnership and Network

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05

Print Advertising

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Example Ads on Social Media

Below are just a few examples of the targeted advertising on Facebook that your home will benefit from when you hire me as your agent.

Serious About Selling? This Is What Modern Marketing Looks Like.

I don’t just list homes — I hire a professional marketing team to run targeted Facebook ads that put your property in front of the right buyers using advanced audience targeting technology.

  • Custom Facebook ad campaigns created specifically for your home
  • Precision targeting to match likely buyers based on behavior and interests
  • Real-time exposure tracking so you can see exactly how your home is performing online
  • A digital strategy designed to shorten time on market and maximize interest

This is what it looks like when your agent invests in selling your home — not just listing it.

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Ad Marketing Report

Sample data is being displayed
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Discover key insights on how my cutting edge marketing is driving engagement, boosting conversions, and transforming your home’s visibility.

Ongoing Activity

8,300
Views on the ad
65%
Views

Length of Ad

12,742
Expected views on ad

Weekly Snapshot

6,011
Reached 6,011 people

8,300

People who saw this ad

6,011

People who watched the video

326

People who expressed interest

7

Leads

Most Recent Ad Results

8,300 People who saw this ad
The number of times Facebook shared this ad. It provides an overall view of initial visibility among potential customers.
6,011 People who watched the video
Of those reached, 326 viewers watched at least 3 seconds of the video, showing an initial level of engagement and potential interest.
326 People who expressed interest
Consumers who watched the full video, liked it, or interacted in some way. Some of these viewers fully registered as potential new customers.

30 Day Forecast

65% of potential customers

8,300 12,742
Saw the ad Should see the ad
6,011 8,941
Watched the video Should watch the video
326 466
Expressed interest Should express interest
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1004 Fieldstone Dr

Melbourne, FL 32940

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Lesley Byrd

lesleyjbyrd@gmail.com
(321) 340-7062
www.ariumteam.com/palm-bay-team/lesley-byrd
3 bed
2 bath
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Best in Class Digital Marketing firm for Real Estate today is hired for ALL of our listings. This means more exposure and buyers FOR YOU!
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For privacy reasons, the specific addresses are not being shown.

Pre-Listing Review

1,306 Buyers

Out of the 80,000 people reached through my Facebook advertising campaign in this area, 1,306 potential homebuyer in your area have shown interest in a 3-bed, 2-bath home like yours.

I've surfaced 1,306 person in my database looking for a home like yours in Melbourne!

Name: Zoey Garcia

Phone: (218) 329-2588

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: Penelope Anderson

Phone: (518) 688-5551

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: Ariana Jones

Phone: (413) 353-9196

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: Thomas Sanchez

Phone: (418) 756-7737

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: Michael Brown

Phone: (712) 438-4864

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: Wyatt Taylor

Phone: (218) 933-5886

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: Savannah Williams

Phone: (717) 633-2899

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Name: Colston White

Phone: (912) 375-3419

Beds: 4 Bath: 3

Price Range: $690k-$2.4m

Unique Marketing

Our team creates effective, authentic marketing campaigns that keep your brand's voice clear, consistent, and true.
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Time to get a bigger one

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Take a leap!

Custom Videos Production
Targeted Marketing with 1000's views
Detailed Analytics on Marketing Results

Why You Should Work with a Top Local Listing Agent?

719,251

Views on my personal ads on social media
2% increased

31,978

Active home buyers searching on my website
2% increased

940.5

Active buyers I'm targeting with Facebook ads everyday
2% increased

18

Listings I'm spending $1,000 on to market on Facebook
2% increased

Example of why you need a social media expert!

Within 10 miles of 1004 Fieldstone Dr, Melbourne, Florida there are 80,000 people
Likely to move soon
First time home buyers
First time home buyers
VS
Their Targeting Strategy
200 people reached after posting to their news feed
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Past Sales in Melbourne, FL 32940 - Fieldstone

My Recent Sales in the Melbourne, FL 32940 - Fieldstone area!

10

My sales activity in your desired search area will directly benefit you due to my market knowledge, negotiating prowess, and insights into local activity!
Data valid as of 2/4/2026

Seller Alert

Your Estimated Home Values

1004 Fieldstone Dr, Melbourne, Florida
$525,000
Data powered by Image
$473K

$578K
Data as of 02/04/2026
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Data powered by Image
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No data available for this address.

Either change the address or remove this page from the presentation.

Our property value estimates are generated by an independent automated valuation model and are not affiliated with the owner of this website. While this tool provides a quick estimate, please reach out to us for a comprehensive, professional property valuation.
How Has Your Home's Value Changed?
To ensure an accurate home value, confirm these details are up to date.
Help me understand.
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Market Trends in Melbourne, FL 32940

Market data as of:
The Market Action Index (MAI) is a literal temperature gauge that shows whether the market favors buyers or sellers.
An MAI of 30 is typically balanced; over 30 is a seller's market, under 30 is a buyer's market.

Buyer markets

Buyers get better deals and more choices when MAI is low.

Seller markets

Sellers can list for higher prices and quicker sales when MAI is high
Market data as of:

View current market trends

Scan the QR code to see the current Market Trends report
100% FREE, NO OBLIGATION
Sell Your Home For Cash
We’ll buy almost any home, in any condition. Just enter your address and we’ll send you a fair offer within 48 hours.
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Our Cash Offer Options

Instant Payout Cash Offer
Our standard cash offer. Sell your home for instant cash. We’ll provide you with a fair cash offer and pay it out all at once. You choose the close date of your sale.
‘Cash plus’ double payout offer
Receive cash for your home now, then we’ll re=sell your home and pay you a second time when it sells. This pays more than a standard cash offer but takes more time to complete.
Sell now, move later
Sell your home for cash now and keep the option to live in your home for up to 12 months while you find a new place to live. Best for those that need flexibility.
Sell your home fast & stress-free
Avoid costly home repairs
Sell without any home showings
Close within 21 days
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We’ve checked all the boxes
As you can see, I am dedicated to guiding you confidently through every stage of the selling process. My background combines actual real life experience with cutting edge tools to ensure you simply have a high quality and profitable transaction.
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Are you ready?

Let's Begin.
Let’s Plan Your Move
Move Date:
Closed Date:
Grand Opening Date:
Active Date:
Coming Soon Date:
Prepping Date:
What We Need From You
Spare Key
Ensure the water heater is double-strapped
Ensure all smoke detectors are operable
Ensure all carbon monoxide detectors are operable
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Real Estate Expert

Lesley Byrd

COO and REALTOR® | 3403246

lesleyjbyrd@gmail.com | (321) 340-7062

Let's Chat.

I'm sure you have questions and thoughts about the real estate process. I'd love to talk with you about what you've read here and help you along this path.
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www.ariumteam.com/palm-bay-team/lesley-byrd
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Thank you!

In everything we do, we are driven to help others, because behind every transaction there is a vision, a goal, a dream waiting to come to life. In doing so, we bring our expertise, our instincts from years of experience, and our complete dedication to you.

This is only the beginning of an exciting journey to a bright and shining new future. And it's only the beginning of our commitment to servicing your every real estate need. Thank you for the opportunity to help you!
We'll be right there with you, every step of the way.