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Listing Strategy

2572 Southover Dr NE, Palm Bay, FL
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Home Sale Timeline

Let our experience be your easy guide to a smooth and profitable sales process

Pre-Listing

Schedule an appointment
Meet with agent
Discuss best strategy for selling
Formal listing presentation
Executed sales agreement
Property evaluation
Complete market analysis
Establish sales price

Listed & Active

Marketing campaign started
Matterport taken
Signs installed
Submitted to multiple listing service
Showing times selected
Flyers delivered
Social media campaign launched
E-mail campaigns started

Under Contract

Offer(s) received
Offer(s) negotiated
Offer accepted
Back-up offer(s) accepted
Inspections & disclosures completed
Appraisal completed
Contingencies removed
Property closes
Refer friends

Marketing Plan

01

Events & Open Houses

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02

Digital / Online Campaigns

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03

Door Knocking, Flyers and Brochures

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04

Partnership and Network

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05

Print Advertising

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Example Ads on Social Media

Below are just a few examples of the targeted advertising on Facebook that your home will benefit from when you hire me as your agent.

Serious About Selling? This Is What Modern Marketing Looks Like.

I don’t just list homes — I hire a professional marketing team to run targeted Facebook ads that put your property in front of the right buyers using advanced audience targeting technology.

  • Custom Facebook ad campaigns created specifically for your home
  • Precision targeting to match likely buyers based on behavior and interests
  • Real-time exposure tracking so you can see exactly how your home is performing online
  • A digital strategy designed to shorten time on market and maximize interest

This is what it looks like when your agent invests in selling your home — not just listing it.

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Ad Marketing Report

Sample data is being displayed
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Discover key insights on how my cutting edge marketing is driving engagement, boosting conversions, and transforming your home’s visibility.

Ongoing Activity

8,300
Views on the ad
65%
Views

Length of Ad

12,742
Expected views on ad

Weekly Snapshot

6,011
Reached 6,011 people

8,300

People who saw this ad

6,011

People who watched the video

326

People who expressed interest

7

Leads

Most Recent Ad Results

8,300 People who saw this ad
The number of times Facebook shared this ad. It provides an overall view of initial visibility among potential customers.
6,011 People who watched the video
Of those reached, 326 viewers watched at least 3 seconds of the video, showing an initial level of engagement and potential interest.
326 People who expressed interest
Consumers who watched the full video, liked it, or interacted in some way. Some of these viewers fully registered as potential new customers.

30 Day Forecast

65% of potential customers

8,300 12,742
Saw the ad Should see the ad
6,011 8,941
Watched the video Should watch the video
326 466
Expressed interest Should express interest
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2572 Southover Dr NE

Palm Bay, FL 32905

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Lesley Byrd

lesleyjbyrd@gmail.com
(321) 340-7062
www.ariumteam.com/palm-bay-team/lesley-byrd
3 bed
2 bath
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Best in Class Digital Marketing firm for Real Estate today is hired for ALL of our listings. This means more exposure and buyers FOR YOU!
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For privacy reasons, the specific addresses are not being shown.

Pre-Listing Review

1,194 Buyers

Out of the 84,300 people reached through my Facebook advertising campaign in this area, 1,194 potential homebuyer in your area have shown interest in a 3-bed, 2-bath home like yours.

I've surfaced 1,194 person in my database looking for a home like yours in Palm Bay!

Name: Jose Wilson

Phone: (314) 619-5855

Beds: 3 Bath: 2

Price Range: $170K - $250K

Name: Owen Gonzalez

Phone: (614) 368-3463

Beds: 2 Bath: 2

Price Range: $170K - $250K

Name: Joseph Lopez

Phone: (513) 566-9111

Beds: 3 Bath: 2

Price Range: $170K - $240K

Name: Ella Taylor

Phone: (917) 998-5762

Beds: 3 Bath: 2

Price Range: $170K - $230K

Name: Stella Clark

Phone: (315) 819-1558

Beds: 3 Bath: 2

Price Range: $170K - $230K

Name: Thomas Moore

Phone: (918) 327-8652

Beds: 3 Bath: 2

Price Range: $170K - $230K

Name: Charles Smith

Phone: (217) 238-1769

Beds: 3 Bath: 2

Price Range: $180K - $250K

Name: James Garcia

Phone: (419) 516-7393

Beds: 2 Bath: 1

Price Range: $180K - $230K

Unique Marketing

Our team creates effective, authentic marketing campaigns that keep your brand's voice clear, consistent, and true.
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Time to get a bigger one

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Take a leap!

Custom Videos Production
Targeted Marketing with 1000's views
Detailed Analytics on Marketing Results

Why You Should Work with a Top Local Listing Agent?

727,861

Views on my personal ads on social media
2% increased

34,233

Active home buyers searching on my website
2% increased

780.5

Active buyers I'm targeting with Facebook ads everyday
2% increased

16

Listings I'm spending $1,000 on to market on Facebook
2% increased

Example of why you need a social media expert!

Within 10 miles of 2572 Southover Dr NE, Palm Bay, FL there are 84,300 people
Likely to move soon
First time home buyers
First time home buyers
VS
Their Targeting Strategy
200 people reached after posting to their news feed

Seller Alert

Your Estimated Home Values

2572 Southover Dr NE, Palm Bay, FL
$190,100
Data powered by Image
$171K

$209K
Data as of 05/02/2026
$207,081
Data powered by Image
$168K

$246K
Data as of 05/02/2026

No data available for this address.

Either change the address or remove this page from the presentation.

Our property value estimates are generated by an independent automated valuation model and are not affiliated with the owner of this website. While this tool provides a quick estimate, please reach out to us for a comprehensive, professional property valuation.
How Has Your Home's Value Changed?
To ensure an accurate home value, confirm these details are up to date.
Help me understand.
$118K$152K$185K$218K$252KMay 2022Apr 2023Apr 2024Mar 2025Feb 2026
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Market Trends in Palm bay, FL 32905

Market data as of:
The Market Action Index (MAI) is a literal temperature gauge that shows whether the market favors buyers or sellers.
An MAI of 30 is typically balanced; over 30 is a seller's market, under 30 is a buyer's market.

Buyer markets

Buyers get better deals and more choices when MAI is low.

Seller markets

Sellers can list for higher prices and quicker sales when MAI is high
Market data as of:

View current market trends

Scan the QR code to see the current Market Trends report
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Real Estate Expert

Lesley Byrd

COO and REALTOR® | 3403246

lesleyjbyrd@gmail.com | (321) 340-7062

Let's Chat.

I'm sure you have questions and thoughts about the real estate process. I'd love to talk with you about what you've read here and help you along this path.
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www.ariumteam.com/palm-bay-team/lesley-byrd
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Thank you!

In everything we do, we are driven to help others, because behind every transaction there is a vision, a goal, a dream waiting to come to life. In doing so, we bring our expertise, our instincts from years of experience, and our complete dedication to you.

This is only the beginning of an exciting journey to a bright and shining new future. And it's only the beginning of our commitment to servicing your every real estate need. Thank you for the opportunity to help you!
We'll be right there with you, every step of the way.