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Listing Strategy

909 Preakness Place, Rockledge, FL
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Home Sale Timeline

Let our experience be your easy guide to a smooth and profitable sales process

Pre-Listing

Schedule an appointment
Meet with agent
Discuss best strategy for selling
Formal listing presentation
Executed sales agreement
Property evaluation
Complete market analysis
Establish sales price

Listed & Active

Marketing campaign started
Matterport taken
Signs installed
Submitted to multiple listing service
Showing times selected
Flyers delivered
Social media campaign launched
E-mail campaigns started

Under Contract

Offer(s) received
Offer(s) negotiated
Offer accepted
Back-up offer(s) accepted
Inspections & disclosures completed
Appraisal completed
Contingencies removed
Property closes
Refer friends
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Exceptional reviews that reflect a pattern of excellence with my past clients.

Raving Reviews

Me and my husband have had the pleasure of working with Madalyn for 2 years now and, we couldn’t be more satisfied with the service provided. She has been incredibly responsive and proactive in handling all aspects of managing our rental property. From screening tenants to coordinating repairs, Madalyn takes care of everything with professionalism and great attention to detail. We also appreciate how she keeps us updated regularly, ensuring we are always in the loop, and her ability to resolve issues quickly and efficiently. It’s clear she has a strong understanding of the market and a genuine commitment to both property owners and tenants. We highly recommend Madalyn for anyone in need of reliable property management services, looking to buy, sell or any other real estate needs she is your person!
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Madalyn is an amazing Realtor! My husband and I moved to FL from PA, so purchasing a home without seeing it in person requires a lot of trust with your agent. Madalyn was our eyes and ears and gave honest feedback regarding the properties and worked hard to get us into a home that was right for us. This process could have been such a headache, but Madalyn was extremely organized and helped with contractors, financing issues, and any other needs/questions we had. I highly recommend Madalyn for your real estate needs if you are looking for someone you can trust!
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Madalyn’s professional manner from the very start of our home search to the day we closed was exceptional. Listened to our wants and needs and was always “Johnny on the spot” to answer questions or concerns.Couldn’t have made the transition from renting to finding our “ home sweet home” any better!
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What can I say, amazing experience with Madalyn. She helped us find our 1st home right before the '23 holidays. I feel it's very important to add she made the process seamless and got me all the answers I needed in a timely manner. From her quick communication to her sharp negotiation skills, she got me a brand new roof, $0 Cash To Close and most importantly a backyard for our Goldendoodle ????Couldn't be happier than to make this house a home Thanks Madalyn at Arium Real Estate ????
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Madalyn took the time and patients to find us our first home. She is thorough with finding what you’re looking for. Madalyn was amazing!!! We are so appreciative she is a true detective when finding ways to save money.
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Madalyn was great to work with. We connected about a year ago when we first started this process of looking for homes in Florida. I’m from out of state and having a real estate expert on the ground was essential. She provided research of the areas we were interested in and went above and beyond her service duties! She was patient and her persistence paid off until we found the perfect home! I would highly recommend her services to anyone looking and should we be in the market again, already know who I will be calling! She is professional and an expert in her field!
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Lesley was so helpful and professional, she always was ready to answer my call’s and question, always on time, make me feel no rush, was a pleasure have her as my realtor
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Lesley was always available to talk and discuss questions I had with the process. She often agreed as a central point of contact between all the moving parts (mortgage company, title company, etc) and made my life easier. She was there from beginning to end and I appreciated that. Definitely recommend her
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Lesley and her team are outstanding. She helped us find and buy our first home in 2019, now in 2024 she helped us sell it too. Her knowledge of the market was such an asset to each process. The estimate she gave on our home’s value was spot on. The list price she suggested was perfect and we got exactly what we hoped for, with multiple offers. Overall, a wonderful selling experience on a home we will remember forever. She made it relatively quick and easy to buy and sell our home.
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I have worked with Lesley in two capacities: 1) as a Realtor selling a condo and 2) as a Rental Service in locating a tenant.In both instances, Lesley developed high quality promotions of the properties. She acted quickly in listing the properties. She was in continual contact with me and always returned my phone calls. She is efficient and personable. She does all paperwork required. It is a stress-free experience working with Lesley. Also, Lesley's Office Manager is equally accessible and always helpful. I highly recommend working with Lesley Byrd and the Arium Real Estate Team. All go above and beyond.
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If it were not for Lesley and her crew, I would not be a homeowner today. They took me and walked me through EVERYTHING, from the selection to the closing. Never felt like I was doing this on my own. They went above and beyond every expectation I had of what I should be doing. They did it all, they explained everything, sometimes twice with patience and knowledge. Best experience buying a home. If anyone of my friends are buying a house. They have to go to Lesley and her team. Only way to go.
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Lesley and her team were amazing in representing us in the sale of our home. We ran into many challenges, over a long period of time. With every unexpected hurdle, Lesley was the calm and knowledgeable expert that helped us navigate the sale. The team is responsive, organized and creative in sales strategies. Very well connected with every partner and resource we needed along the way. We were so grateful for the professional confidence and we would highly recommend her for sellers AND buyers. No doubt that we made the right decision.
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Lesley did an outstanding job helping us finding the right house and guiding us trough the process. I truly recomen her 100%; all questions were answered and a fast response all the time.Thank you Lesley.
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My second time using Lesley Byrd as my agent. Lesley and her team at Arium Real Estate, in my book, represent the best and the most experienced when it comes to buying and selling a property. My first and my most recent experience with Lesley's team was flawless. You want a realtor who is local and knowledgeable. You want a realtor who is straightforward and precise. You want a realtor whose realty teaches other realtors how to be a successful realtor. You want a realtor who is honest and transparent. When it comes time to market your property, you want a realtor whose reach is wide and far and is able to get your property sold or purchased within a short amount of time. You want all the info about the marketing and disposal of your property provided to you from the beginning to the end. When you are out of town and your property needs work to be done, you want a realtor that has the contacts and is available to assist. I recommend to visit Lesley's office to see for yourself how much support staff she has available to sell your house or to find your new home. Bottomline, if you intend to buy or to sell and you want a hassle free experience, I strongly recommend to avoid the "lone ranger" agent who just want to list your property and to go with best of breed in this business. Choose Arium Real Estate. My special thanks to Vonna.
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From the very beginning of our home search journey, Lesley has been wonderful! From getting to know exactly what we were looking for, all the way up until we finally closed on a home, she is super attentive, responsive, and tends to her clients every need and want. She’s extremely understanding in multiple aspects, and has been able to find solutions to all obstacles we have faced in this process. Thanks to Lesley, we are now in a beautiful home, within our initial budget. We recommend her a million times over!
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Lesley was steady and very helpful throughout the process of selling my home. I was selling from out of state which posed challenges for me and Lesley made it easier and continually helped in various ways throughout the whole process. They took the most beautiful pictures of the home too. I definitely recommend Lesley as your next realtor!
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Review has been shortened using AI, click the review to read the full review.

Review has been shortened using AI.

Loyalty

This custom presentation that I’ve shared with you is an example of the care and effort I put into each of my best clients. I recognize that real estate transactions are one of the largest financial transactions of your life and it deserves careful consideration and wise planning. In light of this, you should feel strongly that mutual respect and understanding are key components of hiring me to help you accomplish real results starting right away.

Reviewing each other’s roles and responsibilities as we embark on the next steps together is how we can decide if we are ready to move forward together.

Marketing Plan

01

Events & Open Houses

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02

Digital / Online Campaigns

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03

Door Knocking, Flyers and Brochures

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04

Partnership and Network

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05

Print Advertising

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Example Ads on Social Media

Below are just a few examples of the targeted advertising on Facebook that your home will benefit from when you hire me as your agent.

Serious About Selling? This Is What Modern Marketing Looks Like.

I don’t just list homes — I hire a professional marketing team to run targeted Facebook ads that put your property in front of the right buyers using advanced audience targeting technology.

  • Custom Facebook ad campaigns created specifically for your home
  • Precision targeting to match likely buyers based on behavior and interests
  • Real-time exposure tracking so you can see exactly how your home is performing online
  • A digital strategy designed to shorten time on market and maximize interest

This is what it looks like when your agent invests in selling your home — not just listing it.

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Ad Marketing Report

Sample data is being displayed
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Discover key insights on how my cutting edge marketing is driving engagement, boosting conversions, and transforming your home’s visibility.

Ongoing Activity

8,300
Views on the ad
65%
Views

Length of Ad

12,742
Expected views on ad

Weekly Snapshot

6,011
Reached 6,011 people

8,300

People who saw this ad

6,011

People who watched the video

326

People who expressed interest

7

Leads

Most Recent Ad Results

8,300 People who saw this ad
The number of times Facebook shared this ad. It provides an overall view of initial visibility among potential customers.
6,011 People who watched the video
Of those reached, 326 viewers watched at least 3 seconds of the video, showing an initial level of engagement and potential interest.
326 People who expressed interest
Consumers who watched the full video, liked it, or interacted in some way. Some of these viewers fully registered as potential new customers.

30 Day Forecast

65% of potential customers

8,300 12,742
Saw the ad Should see the ad
6,011 8,941
Watched the video Should watch the video
326 466
Expressed interest Should express interest
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909 Preakness Pl

Rockledge, FL 32955

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Lesley Byrd

lesleyjbyrd@gmail.com
(321) 340-7062
www.ariumteam.com/palm-bay-team/lesley-byrd
4 bed
2 bath
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Best in Class Digital Marketing firm for Real Estate today is hired for ALL of our listings. This means more exposure and buyers FOR YOU!
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For privacy reasons, the specific addresses are not being shown.

Pre-Listing Review

57 Buyers

Out of the 63,450 people reached through my Facebook advertising campaign in this area, 57 potential homebuyers in your area have shown interest in a 4-bed, 2-bath home like yours.

I've surfaced 57 people in my database looking for a home like yours in Rockledge!

Name: Alexis Moore

Phone: (912) 599-7225

Beds: 2 Bath: 2

Price Range: $690K - $830K

Name: Owen Bennet

Phone: (613) 493-2495

Beds: 3 Bath: 2

Price Range: $690K - $830K

Name: Ariana Davis

Phone: (617) 274-3613

Beds: 2 Bath: 1

Price Range: $690K - $830K

Name: Hannah Williams

Phone: (515) 769-7912

Beds: 3 Bath: 2

Price Range: $700K - $850K

Name: Sophia Harris

Phone: (617) 696-4942

Beds: 2 Bath: 2

Price Range: $700K - $830K

Name: David Rodriguez

Phone: (414) 645-3954

Beds: 4 Bath: 2

Price Range: $700K - $800K

Name: Albert Gonzalez

Phone: (817) 654-3717

Beds: 3 Bath: 2

Price Range: $700K - $800K

Name: John Taylor

Phone: (812) 946-9343

Beds: 4 Bath: 2

Price Range: $700K - $740K

Unique Marketing

Our team creates effective, authentic marketing campaigns that keep your brand's voice clear, consistent, and true.
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Time to get a bigger one

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Take a leap!

Custom Videos Production
Targeted Marketing with 1000's views
Detailed Analytics on Marketing Results

Why You Should Work with a Top Local Listing Agent?

729,460

Views on my personal ads on social media
2% increased

34,259

Active home buyers searching on my website
2% increased

782.5

Active buyers I'm targeting with Facebook ads everyday
2% increased

18

Listings I'm spending $1,000 on to market on Facebook
2% increased

Example of why you need a social media expert!

Within 10 miles of 909 Preakness Place, Rockledge, FL there are 63,450 people
Likely to move soon
First time home buyers
First time home buyers
VS
Their Targeting Strategy
200 people reached after posting to their news feed
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Market Trends in Rockledge, FL 32955

Market data as of:
The Market Action Index (MAI) is a literal temperature gauge that shows whether the market favors buyers or sellers.
An MAI of 30 is typically balanced; over 30 is a seller's market, under 30 is a buyer's market.

Buyer markets

Buyers get better deals and more choices when MAI is low.

Seller markets

Sellers can list for higher prices and quicker sales when MAI is high
Market data as of:

View current market trends

Scan the QR code to see the current Market Trends report
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Real Estate Expert

Lesley Byrd

COO and REALTOR® | 3403246

lesleyjbyrd@gmail.com | (321) 340-7062

Let's Chat.

I'm sure you have questions and thoughts about the real estate process. I'd love to talk with you about what you've read here and help you along this path.
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www.ariumteam.com/palm-bay-team/lesley-byrd
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Thank you!

In everything we do, we are driven to help others, because behind every transaction there is a vision, a goal, a dream waiting to come to life. In doing so, we bring our expertise, our instincts from years of experience, and our complete dedication to you.

This is only the beginning of an exciting journey to a bright and shining new future. And it's only the beginning of our commitment to servicing your every real estate need. Thank you for the opportunity to help you!
We'll be right there with you, every step of the way.